Business & Marketing Services

 

Smart marketers rationally analyse a business’s objectives and then seek to match strategy to resources to tactics. Know where you want to be and then plan to get there as effectively as possible. Sound obvious? There’s very little new in marketing. Marketers all have exactly the same tool set to work from, its how effectively they use them that counts. And how synergistically their tools can be made to work with each other...

 

Accurate delivery of consistent message across multiple touch-points. Pre-answering questions, pre-solving problems and providing benefits that overcome objections before they’ve even been verbalised.

 

Our business is geared to developing and codifying client objectives, producing appropriate strategic platforms and then designing & deploying focused tactical marketing that achieves defined objectives.

 

Below are the typical sorts of projects that we are involved in.

 

	Start-up Marketing - A comprehensive start-up capability targeted at entrepreneurs, investors and Venture Capitalists.
	Strategic Marketing - Positioning/Messaging /Branding
	Marketing Planning - Business & Marketing plan formulation & integration, marketing-communications planning and tactical implementation
	Corporate Identity - Research, design, production and implementation
	Web & Collateral - Research, Content Generation & Production
	Marketing Engine Development - Department setup, staff mentoring and partner facilitation.
	Integrated Direct Marketing (Business/Lead generation) - Campaign planning, production and execution
	Public Relations - Strategy, Integration & Management
	Meeting Facilitation - Utilising insight, gravitas and experience, Kudos can help facilitate the productive interactions that are vital to your success. Merger & Acquisition Integration - Marketing alignment and rationalisation along with Corporate Identity development & integration, rollout and maintenance services.   Facilitating a first meeting between the £6m ABS Network Solutions Ltd and the $37bn Cisco company initiated the relationship which allowed www.ABSNet.co.uk to double its turnover and staff, increase net profit by 300% and ultimately sell to Capita for nearly £14m in under eighteen months!
	Mentoring - Kudos can mentor your inexperienced or developing staff to leverage the skill and experience that will allow your company to grow, flower and mature.

 

At times of business change; Angel or VC Funded start-up, rapid-growth, strategic direction change, Merger & Acquisition - or during economic turmoil for example - many companies require extra expertise & focus, but perhaps for only a short period while specific objectives are defined and projects such as new Corporate Identity, acquisition integration or core strategic change are implemented.